Diageo opens discussions to acquire half of Zacapa
29 November, 2010
Diageo has initiated discussions to take over 50% of Guatemalan rum brand Zacapa.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
